Does Your Anti Aging Skin Care Product Contain The Latest Breakthrough Ingredients?

Elite ‘Big Brand Name’ Skin Care Formulas Are Up To 2 Years Behind The Times!

Do you believe that an expensive anti aging skin care product from one of the famous ‘elite’ brand-name companies will give you the most effective results possible because they contain the latest up-to-date formulas based on the most recent break-through ingredients?

The ‘big brand name’ companies have educated us over the years that the more expensive a product is, the better it works!

But is this true? No it’s not!

It’s nothing more than clever illusion!

Here’s why!

The famous big-brand name skin care companies have HUGE organizational structures and highly complicated supply-chain/distribution set-ups. The logistics of releasing a new formula to tens of thousands of outlets worldwide is a MAJORLY COMPLEX PROJECT!

For this reason they require very long lead in times to release a new formula/product. Generally speaking, a two year lead in period is pretty close to the mark!! Unlike smaller ‘lean’ companies, when a new ingredient breakthrough or innovation comes along, the big brand name companies can’t simply reformulate and get a new product to market within a handful of months. It’s just not possible!

This is the simple reason why expensive ‘elite’ brand anti aging skin care products are not up to date and are not based on the most effective skin care science currently available.

But they rely on sophisticated marketing to create an illusion that they are!

THOSE CLEVER MARKETING PRESENTATIONS

All anti aging skin care product companies know what consumers expect these days from an effective anti aging skin product. It must (tangibly) reduce the visible signs of aging by addressing several key factors:

Reduce/diminish fine lines and wrinkles

Target sun damage- age spots, freckles and discolorations/blotches

Firm up the skin and improve elasticity

Overall, create a clearly visible more youthful appearance

The elite brand companies in particular go to great lengths and expense to educate us on the latest, most advanced skin rejuvenation technology which can achieve these product goals. (This expense helps to inflate the purchase price of their products !)

For example ask any female skin care consumer under the age of 50 about the latest anti aging skin care product science and they’ll tell you in so many words that it involves a 3 pronged approach:

Addressing the loss of collagen and elastin using ingredients that boost the levels of these

Addressing lower levels of hyaluronic acid using proven ingredients to boost hyaluronic acid levels

Reducing the destructive effects of oxidation from the action of free radical by using powerful antioxidant ingredients to neutralize the damaging effects of free radicals

So, even though they proudly teach us that these are the three cutting edge scientific ‘basics’ needed to properly address the causes of skin aging, do the expensive big brand name products actually contain highly effective ‘anti aging’ ingredients to address all three?

NO!

For the reasons I explained above they can’t afford to tackle all three. A simply evaluation of their active ingredients reveals they usually target only one and in the best case scenario, ‘two’, of the causes of skin aging!

What you must keep in mind here is that these fundamental causes of skin aging are INTERRELATED and INTERDEPENDENT on one another so unless you address all three of them (at the same time) you will not be successful with your anti aging program.

The bottom line therefore when evaluating the ‘effectiveness’ angle of any anti aging skin care treatment, is to make sure a product contains clinical proven ingredients which address ALL THREE causes of skin aging.

NOW, that’s just for starters. There are effective ‘anti aging’ ingredients and then there are highly effective ‘anti aging’ ingredients! So, if you’re really serious about your anti aging efforts AND expect excellent value for the money you spend, you must carefully consider the ‘DEGREE OF EFFECTIVENESS’ of the ‘anti aging’ ingredients used in an anti aging skin care product!

This is where the elite brand companies have things to hide. They are impacted by expense heavy marketing and distribution and their huge cost ineffective organizational structures. They are also under immense pressure (ie. GREED) by shareholders and stakeholders to generate increased bottom line profits.

So, even though they manage to include some ‘proven’ anti aging ingredients (up to 2 years ‘old’ and no longer the ‘most effective’ choices) and despite the fact that their formulas do not address all three causes of skin aging, their cost/profit pressure and the fact that they manufacture products to a set price, means that they can only afford to include the key anti aging ingredients in VERY SMALL QUANTITIES.

What is common in the skin care industry is to use an effective, proven ingredient for which a label claim can be made but include it in minute quantities!

In other words, the ingredient amounts used are nowhere near the levels at which the ingredient has been proven effective in clinical studies.

If for example the most effective results were achieved with a 3% concentration then that is what a skincare company should use. Instead we see companies putting in 0.2% rather than 3% so that legally they can make a label claim.

The rest of the formula is primarily water, glycerine and other ingredients to create the cream.

Remember – skin care products do not list the quantities of their active ingredients!

VALUE FOR MONEY

The minute concentrations of active ingredients used in elite brand products make it impossible for those products to achieve the full extent of their marketing claims for the majority of users. By keeping any ‘product result test groups’ extremely small and marketing product benefits in a generalized, non measurable way, the big brand name companies are able to ‘create’ and control an illusion of the truth.

I want to make it clear that I’m not saying that you can’t achieve tangible ‘real’ anti aging results from an elite brand anti aging skin care product! What I want to impress on you however is that those results are not the most effective possible (from a clinical/scientific standpoint) and they offer very poor value with their grossly over-inflated purchase prices.

The famous ‘elite’ brand anti aging skin care creams and serums are not priced according to the cost of manufacturing them but rather at the very highest level the market will bear. Paying around $70, $80, $100 and beyond is essentially wasting money – it’s simply not necessary to part with this kind of money in order to get the results you’re after. The other crucial issue to consider with elite brand name skin care products is their safety. This is a critical topic to understand and it’s something the majority of companies (including the elite brands) go to great lengths to keep from you. Use this link to learn about dangerous anti aging facial skin care products

THE MOST EFFECTIVE ANTI AGING SKIN CARE PRODUCTS

The safest and clinically most effective anti aging skin care products are manufactured and released by smaller medium sized companies, who, for the most part you’re unlikely to know about (unless you’re in the know!). That’s simply because they don’t have or rely on massive marketing budgets like the famous elite brands do to generate a huge marketing reach.

Instead, their marketing philosophies are based on word of mouth from satisfied customers and they are selling direct to the customer through the internet only. This represents the most cost effective business model currently available. By avoiding costly marketing and distribution methodologies they are able to channel huge savings back into their products. This means:

The latest, most effective breakthrough active ingredients

In clinically effective quantities

The use of (far more costly) all natural ingredients and complete avoidance of chemical based ingredients

On top of this comes one last crucial factor -and this is what moves the best skin care companies to the top of the pack. They keep their profit margins low and price their products according to the cost of manufacturing them. (They settle for a fair profit!)


CUTTING EDGE CELL REJUVENATION TECHNOLOGY

THE ANTI AGING SKIN CARE PRODUCT I USE

In this post I’ve referred a lot to the ‘most effective’ anti aging skin care product ingredients. These are of course what we all want to know about and investigate. So, with this in mind, in my next post I’m going to discuss the:

“BIG THREE”

The ‘Big Three’ are the latest breakthrough anti aging ingredients! The clinical studies supporting them, particularly in respect of stimulating collagen and elastin regrowth and for boosting hyaluronic acid levels, are excellent. That’s why they’re being called the ‘Big Three’!

My friends and associates (aka. ‘spies’) in the skin care industry tell me that the elite brand companies are currently gearing up to release new anti aging skin care cream products based around the ‘Big Three’. (But if you’re devoted to the expensive elite brand products, you’ll be waiting a loooooong time to benefit from them. Remember those long lead in times!)

The company which manufactures the anti aging skin care product I use already contains the ‘Big Three’. The bottom line of why I choose to use this company’s products is simply because they use the ‘Big Three’ in the exact same concentrations as those used in the successful clinical studies.

‘Xtend-Life Natural Products’ is the name of the company – based in New Zealand. Their set-up falls in line with the cost effective organizational/production criteria I outlined above. Lean, flexible, medium sized (family owned) company, selling direct to the customer via the internet only. There are no shareholders or venture capitalists associated with the company and so on. That’s how they manage to sell these highly effective cell rejuvenation anti aging skin care products at a half to a third of the price of the big brand name products.

The chairman of the company told me that they have a top German cosmetic chemist heading their R & D. Unlike most companies who give their research people a maximum amount that they can use for each 100 grams of product, Xtend-Life did not place any such limitations. The consequence of this policy is that the costs of Xtend-Life’s raw ingredients are as much as 3 times those of some of the well known elite brands. But their marketing and distribution strategy gives them the room to absorb this and still churn out the most effective anti aging skin care product currently available.

In respect of their overall skin care philosophy the chairman, Warren Mathews, said this:

“Before we started developing the Xtend-Life range, we searched out the best anti aging skin care products in the world. We looked at top brands such as Clarins, L’Oreal, Arden, Helena Rubenstein, The Body Shop, Christian Dior, Estee Lauder, Lancome, Clinique, Vichy, Shiseido … and many more. Our aim was to produce significantly superior products, offering better value for money, than anything else on the market.”

The Xtend-Life business strategy is simple and spot on (if only all skin care companies would share the same vision:

Formulate and manufacture the most effective anti aging skin care cream formulas according to the most recent skin care science, and then give great value for money by keeping profit margins low and fair! (As a result there is no incentive for other companies to try and copy their product formulas.)

Now that you know how to ‘look though’ the sophisticated marketing presentations of the famous brand name companies, you can see they can’t compete on either effectiveness or value for money!

When we consider smaller, medium sized skin care companies like Xtend-Life I can assure you there are other very good manufacturers out there who currently use one or (in not so many cases) two of the ‘Big Three’ and at the recommended clinical quantities but I know of none that combine multiple actives in a synergistic way like the Xtend-Life skin care formulas have … in other words none that have the same level of active ingredients in their finished product.

Xtend-Life use more than 40 active ingredients in their anti aging skin care products. They are all safe enough to ingest (all natural – absolutely no chemicals), and proven in clinical trials to be truly effective!

These links will take you to the skin care range product pages on the Xtend-Life website. I recommend you read through all the content there in order to understand why these products are unmatched in the market. You’ll already be completely ‘in the know’ before I reveal the names and supporting evidence of the ‘Big Three’ in the next few days.


View the Xtend-Life anti aging skin care range for the ladies

View the Xtend-Life anti aging skin care range for the men

View Xtend-Life Age-defense Active Facial Fluid (the main product in my own skincare regime)

Good Health Great Skin

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Comments

34 Responses to “How Effective Is Your Anti Aging Skin Care Product?”

  1. Pneumonia Symptoms on July 28th, 2009 2:26 pm

    Its right the above mentioned qualities should be there in anti-aging skin products. Could you suggest me some product which will be best suited in age group 45-50 years.

  2. admin on August 6th, 2009 9:22 pm

    I recommend the Xtend-Life skin care range – use the links next to the picture of the skin care cream tube just above.

    Since you’re in the 45-50 years age group the cell rejuvenation properties of the Xtend-Life formulas will be of great benefit to your skin..

    Start with the ‘Age Defense Active Day Creme’ if you’re a woman or the ‘Age Defensive Active Facial Fluid’ if you’re a man. These are the two flagship products in the Xtend-Life skin care range.

    I’ve used the Men’s Age Defense Active Facial Fluid for the past 7 months with excellent results. My skin is firmer, tone/texture is visibly better and the crowsfeet wrinkles around my eyes have definitely decreased.

    Cheers
    Brett

  3. Kohler Horst@Christian jewelry on August 18th, 2009 1:20 pm

    Great article!very very informative i never knew so much about the anti-aging creams, i will definitely recommend this article to my wife who always fret about her Anti- aging cream, she is never satisfied with the results and now she will know why because she need to work at three level, but for me she is as beautiful as ever.

  4. A Few Little Known Truths You Must Understand About The Markets Renowned Big Brand Anti Aging Skin Products | Blog Health on September 22nd, 2009 2:27 am

    [...] care industry tell me that the elite brand companies are, as we speak, gearing up to create new anti aging skin care based around the ‘Big [...]

  5. Mark Hostetler@real estate Las Vegas on September 25th, 2009 11:34 am

    Nicely explained. I’ve never used any anti-aging cream because I don’t need it but they’re good for the skins if the product is right and not harmful. I completely agree that the big elite brands may take some time because of their structure and yeah, with so much already invested in one research, they’ve to make sure they don’t make a loss from that product before launching a new product. And it’s become our habit that we consider the most expensive items, of high-quality. Their skin-cleansing product isn’t expensive either. However I would also recommend along with using these products, do some exercise and make vegetables and fruit a part of your life, they will also help you a lot.

  6. A Number Of Remarkable Truths You Must Understand About The Markets Well-known Big Brand Anti Aging Skin Products | Healthy Living on September 26th, 2009 8:47 pm

    [...] industry tell me that the elite brand companies are, as we speak, gearing up to put together new anti aging skin care treatment based around the ?Big [...]

  7. Health Choices » Several Interesting Truths You Should Know About The Markets Expensive Big Brand Anti Aging Skin Products on September 27th, 2009 8:50 am

    [...] care industry tell me that the elite brand companies are, as we speak, gearing up to create new anti aging skin care cream based around the ‘Big [...]

  8. Daily Niches » A Number Of Attention-grabbing Facts You Must Realize About The Markets Famed Big Brand Anti Aging Skin Products on September 28th, 2009 2:35 pm

    [...] care industry tell me that the elite brand companies are, as we speak, gearing up to create new anti aging skin care cream based around the ‘Big [...]

  9. Vivian @ anti-aging supplements on October 7th, 2009 1:38 pm

    If people could only free themselves from stress and mind problems, they could look younger and if they only refrain from doing things that could harm and make their body older than their age like taking consuming liquor and smoking, and eating fatty and oily foods, there is an assurance that they will be happier.

    We are afraid of old age and suffering be it emotional and physical, yes we are all afraid, but most of us destroy our bodies through carefree lifestyle.

    There is still hope, the time to live healthy must start now.

  10. Aroyce on October 23rd, 2009 10:42 am

    Well, to be honest, I have no idea if my anti-aging cream is effective. I use it because I “think” it works. And I know several others who use my ant-aging cream. However, your article is an eyeopener.

  11. monika@Synthetic wigs on October 26th, 2009 7:27 am

    very informative post.well i do not have any idea about these anti aging product.but your information seems very useful.but i will tell to my mom.thanks.

  12. Moshe Lavi@ceramic knife on October 28th, 2009 12:45 pm

    there are many anti-aging creams available in market, but i would advise to go with herbal products as they really don’t give any side effects and your skin won’t get affected.

  13. Clark@regcure review on November 23rd, 2009 8:55 am

    Hi, There are so many anti-aging creams are in market. I had no idea that which one is good or not. I wanna to try it.

  14. Irene on December 1st, 2009 5:44 am

    Cheers for the useful information ? I enjoyed reading it! I always love reading your blog.

  15. Nitin on July 14th, 2010 9:00 am

    I come across your websites and read.
    I have lot of pimples on my face since last 10 years but every time i have.
    So I want know from your side what can I do for our skin
    please help

  16. tenshu on July 21st, 2010 5:49 am

    I liked it, buy it for my wife!

  17. Zumba Classes in Bradford on August 17th, 2010 7:20 pm

    Great post and something that i have forwarded on to friends to read. We have always had issues finding the right one.

  18. Jessica on August 23rd, 2010 2:01 pm

    thank you so much for the information you provide in your blog
    I will follow your advice

  19. Reverse Osmosis : on October 30th, 2010 9:43 pm

    a good skin care regimen always employ natural moisturizers and topical vitamins “

  20. Nursery Decoration on November 18th, 2010 11:48 am

    skin care should be supported with a good rest and of course very good nutritional supplements ‘,~

  21. gallbladder on December 5th, 2010 9:30 pm

    Today, the average American eats about just 8 grams of fiber a day.
    Miks

  22. RocketBoy on December 10th, 2010 5:30 pm

    I liked it, buy it for my wife

  23. Philanthropy on January 6th, 2011 9:35 am

    A very well constructed and written artiicle, thank you for posting this!
    You wrote the article in a very understandable way. So I say thanks to you and add your blog to my favorites just now.

  24. david on April 28th, 2011 1:44 pm

    very informative post.well i do not have any idea about these anti aging product.but your information seems very useful.but i will tell to my mom.thanks.

  25. Free Online Fax on April 30th, 2011 1:29 pm

    a complete detailed description about what all a person should look while buying out a anti aging skin care products. Know I can pass this info to my wife and she can be happy.

  26. camaro on May 13th, 2011 4:40 am

    I admire the beneficial details you offer inside your posts. I will bookmark your blog and check back here frequently.

  27. Are Big Brand Name Skin Care Products Truly More Effective? | SKIN CARE on May 17th, 2011 7:53 am

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  28. alanyork2005 on June 3rd, 2011 12:35 pm

    thank you for sharing. Really thank you so much& Very informative post..!!

  29. 798 art district on June 10th, 2011 6:24 am

    Cheers for the useful information ? I enjoyed reading it! I always love reading your blog.

  30. gAllbladder surgery on June 13th, 2011 7:18 am

    I have my own with nature ingredients and it is perfect.

  31. judy on July 29th, 2011 10:30 am

    The author has written an excellent article. You made your point and not much to discuss.

  32. Marina Bazhina on October 25th, 2011 3:05 am

    Nice article,thanks for sharing this information.Good to know that this topic is being covered also in this web site.

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  34. Mio on July 7th, 2012 2:11 pm

    In addition to cleaning your skin with a cleanser that’s formulated to address the needs of your personal skin type, it’s important to use a cream or serum that’s designed to stimulate tissue repair and promote the production of new collagen. Ingredients such as collagen builders can penetrate deeply to encourage cellular repair and, ultimately, reverse some of the signs of aging. You must also feed your skin with ingredients that nourish. This includes antioxidants as well as essential vitamins and nutrients that come in lotions, creams and serums. An intensive moisturizer that locks in hydration 24×7 is an essential anti aging skin care product that can promote a healthy, more glowing complexion. Also, protect your skin from any future environmental damage. This is particularly important for your face and neck. Sunscreens with a sun protection factor (SPF) of at least 30 are critical for shielding these sensitive body parts from the sun’s harmful rays.

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